Website development - Web designing

 To get your website noticed it must be accessible from as many access points as possible, keeping in view the millions of websites currently online, and thousands of additions each day. Search engines are by far the best and most popular access points for Internet users. Research shows that 85% of web traffic comes from search engines. The objective of search engine optimization (SEO) and registration is to increase website visitor hits by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. If your site is not ranked high enough on the search engines none of that traffic will come to you.

Thus, your website must be listed among the top websites in the category on the popular search engines like Google, AltaVista, Yahoo, AOL, MSN to attract more and more visitors to your website.

We understand how search engines work and how they can be harnessed to make your business more visible online. Our experience in Search Engine Optimization (SEO) helps you to reach your target audience quickly.

Search Engine Submission of your Website is done by one of our experienced project managers to ensure your website receives the highest possible ranking. Your website is then registered with thousands of search engines and directories worldwide.

The key parameters for SEO during web Design
Site Title:The website title is the most important piece of Submission Info. Use your URL, or company name and 3-4 important keywords. Example: www.mybusiness.com- keyword1, keyword2, keyword3

Keywords: Use between 300-500 characters, counting spaces. Include your URL as the first keyword. Example: www.mybusiness.com- keyword1, keyword2

Description: Use a descriptive sentence or paragraph that is also present in the content of your page. Use up to 200 characters.

Main and Sub Category: Select the category that best describes your URL.
Proper copywriting.
Add images "alt" attribute.
Manual website optimization of your Website's major pages
Manual search engine submission and paid submissions of your Website to the top search engines and directories.

Search Engine Optimization Process

SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

THE PROCESS:
The process will differ for new sites versus established sites.
SEO objectives Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products.

Site Analysis:
An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.

If we design the site all these factors are already taken into consideration (which makes it much easier). An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research:
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

Competitive Analysis:
This is for better search engine ranking performance. We study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked.

We analyze your current meta tags and recreate them based on the keywords we have researched. We also analyze your recent web site stats (if you give me access). We can then see how many visitors you are getting, where they are coming from and what keywords they are using.

SEO Copywriting:
SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. We direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. My copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or one at all, whereas others may need a more extensive rewrite.

Creation of Meta Information (title, description, keywords)
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.

There are 3 important types of Meta tags as far as search engine optimization is concerned:

Title tag:
The Title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. We include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.

Meta description tag:
This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. We ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the sa me meta tag descriptions.

Meta keywords tag:
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. we include a number of meta keywords for you that are relevant to the content of your web pages.

Site Map Creation:
The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.

Link Popularity Building:
Link Popularity refers to the number of links pointing to your site, from other sites on the web.
There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only "incoming links" also called ‘one-way links' or ‘non-reciprocal links". With non-reciprocal links, you do not need to link back to them.

There are several ways of developing Inbound links.
Some of the techniques I follow in one way link building are:
a) Submitting to Free Directories
b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.
c) Press releases
d) Sending requests to established sites explaining about the site quality and asking for links.
In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. we provide reciprocal link building services to increase the link popularity of your site.

Web Site Load time and HTML Validation:
Some sites won't perform well if they are slow loading. Search Engines don't like sites which take a lot of time to load. They sometimes ignore these sites and place them lower than fast loading sites in their index. Reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. we will check your site's load times and make the necessary changes to the html where necessary.

Downloading and Uploading of Web Pages:
To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server.

Search Engine and Directory Submissions:
Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all SEs and Directories have the same rules for submission, therefore care will be taken t o submit to the appropriate search engines by following their specific guidelines.

Browser Compatibility and Resolution Checking:
People view sites in different browsers and at different resolutions. we make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary.